The manufacturer promises “the fastest ball of hearts” and guarantees: “The players thought it was great” | world Cup

The manufacturer has been responsible for creating new models for the FIFA World Cup™ since 1970, with Flight being the latest member of the 14-ball series. According to those responsible for the project, work on it began shortly after the 2018 World Cup in Russia with the aim of achieving an impressive result.

“The new design allows the ball to maintain significantly greater velocity as it floats through the air,” said Franziska Loeffelmann, design director for adidas Football Materials and Prints.

“Our goal was to make the impossible possible, using radical innovation to make the fastest and most accurate World Cup ball to date, on a par with the world’s largest sports scene,” he said.

The manufacturer guarantees that the flight “travels faster in flight than any other World Cup country”, after conducting numerous tests in laboratories with wind tunnels and also in lawns. 350 players took part in the tests, between men and women, such as athletes from Manchester United and Bayern, as well as selections from Mexico and Germany. Franziska guarantees approval.

– We tested the ball with the players, and they thought it was cool! They didn’t even want to return the ball to us – jokingly.

The sporting goods company also claims that the 2022 World Cup ball It will be characterized by “high accuracy and reliability in the field”. This feature will be present due to the texture used on the surface of the device, which contains 20 buds in new formats, as well as an “innovative core” called “Control-Core”. Therefore, the manufacturer is betting that players with a penchant for kicks can achieve great success – this does not mean that goalkeepers will have a difficult life, as we saw in 2010, in South Africa, with the famous Jabulani.

– We also test the ball with goalkeepers, make gloves, and put things together. Goalkeepers also appreciate that the ball is more predictable – confirmed Oliver Hundacker, Adidas Director of Product Development.

In terms of design, the ball is intensely coloured, specifically intended to “reflect the game’s ever-increasing speed”. Translated into Portuguese as “the Journey,” the name of the cruise is inspired by the traditional boats used in Qatar for centuries, as well as its flag. The project also highlights the search for sustainability, as the ball is the first in the World Cup to contain only water-based paints and adhesives.