See the details of the new Palmeiras uniform for 2023
2 min readthe Palm trees Two outfits for the 2023 season were released last Wednesday, and one of them will make his debut against Flamengo, tomorrow, for the Brazilian Super Cup.
- The jerseys honor the Academy’s I and II, two teams that made a name for themselves in the 1960s and 1970s;
- and the “secret” of the third academy, referring to the current moment of the São Paulo club;
- The first uniform is green, with neon green collars and sleeves, and the second is white with a green band.
“The 2023 collection has been conceived as a way to honor the past, but without losing sight of the present and the future that has been built with the efficient work we have developed in recent years. In partnership with Puma, we have been able to combine technological products with options that meet the desires and expectations of our audience. We are very pleased to complete another year of this partnership. success with PUMA. Leila Pereira, President of Palmeiras.
First uniform
- reference to the second academy;
- The jersey is inspired by 1973, the year the club won the Brazilian championship;
- Shirt features a stand-up collar and neon green ribbed cuffs;
- Print star honors recent accomplishments.
The second outfit
- communicate with cheering elements,
- It is inspired by the symbols used in the days of Palmeiras matches, such as pennants, pennants and flags;
With our new home shirt launch campaign, we seek to honor the idols of the past while, at the same time, reaffirming the cult and importance of the players in the current squad. Bringing Ademir da Guia into the campaign, the ultimate symbol of past generations, was the fairest and most realistic way we could find to endorse the Terceira Academia da Sociedade Esportiva Palmeiras and make it definitively official.” Everaldo Coelho, Palmeiras Marketing Director.
In addition to the new models, Club and Puma have created a discounted option for fans – The Estádio model costs R$150 less than the traditional one and has citrine fabric, a shield, star and Puma logo in water-based base and DryCELL technology.
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