After defeats to CNN, GloboNews created a program about the war in Ukraine TV News
2 min readThe Globo News Created by surprise special newspaper about the war in Ukraine will occupy programs in the coming weeks. The news is called Central da Guerra, and it is a response to CNN’s Brazilian coverage of the conflict in Europe. this week, The competitor imposed historic defeats on the public For Globo News Channel.
Central da Guerra will be presented by Cecília Flesch and Tiago Eltz, and will run for five hours – from 11am to 4pm. And therefore , GloboNews Connection With Lilan Neubarth, Camila Pomfim and Jose Roberto Burnier lost two hours.
Estúdio i with Maria Beltrão will be temporarily suspended while fighting continues on the European continent. But Maria will participate in the new program, starting at one in the afternoon.
according to the newsthe reporter was produced in response to the work done at CNN Brasil and the numbers that have been achieved.
Last Tuesday (1), for example, CNN beat GloboNews on average day (7:00 a.m. – 0:00 a.m.) in São Paulo and was first overall for pay-TV in the capital. On Thursday (3), CNN won the Ibope PNT (National Television Billboard) award, a measurement that really matters for pay channels. The setback lit the red light on GloboNews.
The decision to broadcast the newspaper on the air came only on Thursday (3), and everything was decided in less than 14 hours. Cecilia and Eltz were chosen because they are both journalists who are accustomed to covering international events. By the way, the journalist is American by birth.
To operate the attraction, Thiago Eltz, Globo’s US correspondent, was called in and came from New York specifically for work. Political commentators Valdo Cruz and Anna Flor, who both occupy slots, will lose space in the table. International policy experts Marcelo Lenz and Marita Grassa will be on standby around the clock.
GloboNews does not rule out increasing the schedule of the special program even more if it is running. Christian Bellagio and Caesar Trallypresenters of the 4 PM and 6 PM editions, respectively, were already warned that this might happen.
As a means of highlighting the work and increasing access to information, GloboNews has opened its signals on G1, the Globo news site, and on all pay-TV operators for an indefinite period. This has not happened since the start of the coronavirus pandemic in Brazil, between March and June 2020.