Amazon Prime Day will be held in July with discounts on many products

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On Thursday (16), Amazon reported that its Prime Day sales event will take place on July 12 and 13.

The results of last year’s sales event were astounding: the initiative represents the largest two-day sales period in the company’s history to outside sellers.

successful event

According to Adobe Analytics, during the event, online spending exceeded $11 billion, which is a 6.1% increase over Prime Day 2020, which took place in October.

The event will start at 4am on July 12, Brasilia time, will last for 48 hours and will include multiple countries, firsts from Poland and Sweden. Discounts will be available on toys, electronics, household items, clothing and other items.

“With small businesses and national brands that our members love and trust, we are excited to bring some of the best Prime Day deals to more customers around the world,” Jamil Ghani, Vice President of Amazon Prime, said at a press conference. . from the press.

Core customer loyalty and attract new buyers

Prime Day is held every year on Amazon with the goal of retaining Prime subscribers and attracting new buyers to the program. Prime Day began in 2015 and represents about 1% to 3% of Amazon’s annual sales, according to analysts.

Finally, it’s not just Amazon that offers discounts during Prime Day. Competitors such as Target, Best Buy, Walmart and Macy’s are also promoting their own sales to take advantage of the increase in online traffic, which is led by Prime Day shoppers.

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