Canadian broadcaster fired after adopting gray hair

Canadian journalist and presenter Lisa Lalam has left CTV National News after 35 years of service. Lisa announced, in a video posted on her personal Twitter page, that she was “surprised” when she learned that her contract had been terminated.

“I was surprised and am still shocked and saddened by Bell Media’s decision,” she said.

I have some news… pic.twitter.com/lTe3Rs0kOA

– Lisa LaFlamme (@LisaLaFlamme_) August 15, 2022

However, a report by CNN journalist Poppy Harlow summarized Lisa’s dismissal, claiming that the reasons were ageism (age bias), sexism, and the fact that the journalist assumed she had gray hair.

Also according to Bobby Harlow, the inside information reveals that “the VIPs didn’t like seeing the gray-haired woman in charge of the newspaper.” Bell Media, the parent company of CTV, claims that LaFlamme’s hair color has nothing to do with the termination of the contract.

After the departure of the announcer, a movement in support of Lisa began to gain strength. Wendy’s, the traditional fast food company, has replaced the iconic red-haired girl in its logo with a gray-haired girl, in support of Lisa Laflam. Dove also announced a campaign in support of Lisa and her silver locks.

Because ⭐️ is ⭐️ regardless of hair color. #LisaLaFlamme #NewProfilePic pic.twitter.com/g7i7kqwYrw

– Wendy 🇨🇦 (@WendysCanada) August 25 2022

“Aging is beautiful. We should all be able to do it on our own terms and without consequences.”