Controversial ToS Update Allegedly Restricts Roku Devices Until Users Comply

Some Roku Users Threaten to Abandon Devices Over New Terms of Service

Roku customers have been left frustrated and angry after the company recently locked devices for users who did not agree to updated terms of service. Many users have taken to social media to express their discontent, with some even threatening to stop using or dispose of their Roku devices altogether.

The main point of contention for users seems to be the fact that they are being forced to agree to the new terms with no option to disagree. Disagreeing to the updated terms is also proving to be a cumbersome process, as users must send a physical letter to Roku’s general counsel in order to opt out.

Of particular concern for users is Roku’s new focus on dispute resolution, which includes a requirement for users to negotiate with Roku for at least 45 days before moving to arbitration. Many users have criticized the company for not clearly communicating these changes earlier.

Forced arbitration clauses are a contentious issue for many consumers, and some Roku users are now considering switching to competitors that do not have similar clauses. Some users claim they were unaware of the arbitration rules until they received a recent pop-up message from Roku.

Roku’s actions have put the company at risk of losing customers, with some users already exploring alternative options for streaming devices. It remains to be seen how Roku will respond to the backlash from its user base, but it is clear that the current situation has the potential to significantly impact the company’s customer retention rates.