February 6, 2023

Expo Unimed changes its name in Curitiba and is now Viasoft Experience


Viasoft Group, one of the largest national technology holding companies, is the new owner of the naming rights (right of the name) for the Events Center located within the main campus of Universidade Positivo (UP), in Curitiba (PR). The space, which hosts about 50 events and more than 1.5 million attendees annually, will be renamed Viasoft Experience from 2023 onwards. The $4.6 million contract is valid for three years and was announced at an event last Tuesday night 17.

The event center opened in 2008 and has been for 14 years under the name Expo Unimed Curitiba. The space is located next to the Teatro Positivo, the third largest theater in Brazil, within the UP Experience Events complex, which also includes a full sports center, over 10 auditoriums, and the UP Experience Theater (TUX), with 700 seats, classrooms, co-working spaces and more than 300 auditoriums. Lab.

Space management continues under the leadership of UP Experience. According to Viasoft Group President Itamir Viola, the partnership should influence the world of management, innovation and technology. “It means positioning a brand in one of the best venues in Brazil for corporate events, which is already built like that,” she celebrates.

The infrastructure of the 11,000 square meter space allows several events to be held simultaneously, from conferences, concerts, seminars and weddings to fairs and exhibitions. Currently, 80% of the events that take place on the site are corporate and attract a local and international audience, contributing to tourism and the economy of the Paraná capital.

The event center, which has been affected by the pandemic and social isolation in the past three years, should resume growth in 2023. “It is expected to exceed 2019 by 15%, and there are already more than 30 appointments booked for this year, which is an excellent sign,” he highlights. On the UP Experience Director, Eduardo Faria Silva Among the sure attractions is the fifth edition of Viasoft Connect, the largest innovation and management event in Brazil, which is supposed to affect thousands of people and bring the largest edition ever.

Academic connection

According to Viola, the choice of an on-campus space that attracts about 15,000 people from the academic community daily was not in vain. “Not only are we looking to showcase the brand, but we are looking to partner with the university system and research centers. In this case, we’ll bring back to campus a lot of the interaction and business experiences, as well as bring a full business center to UP that’s part of the Viasoft Hub and the solutions that We bring it to the market,” he reveals. In this way, Viasoft continues its continuous and sustainable growth, technically supporting rapidly growing companies. They are benefited by our ERP, financial and technology solutions, setting themselves apart from their competitors,” Viola continues.

Viasoft is one of the most important Brazilian providers of business management solutions, with a full range ranging from ERP and BI, to business consulting and mentoring services, corporate education, to interest cards and fully digital financial products. Headquartered in Paraná, the company founded in 1990 has a strong presence throughout the national territory, serving more than 5 thousand customers in various sectors, such as agribusiness, logistics, industry, retail of building materials, fuels and supermarkets Market.