In two years, more than 300,000 beauty salons were opened in Brazil

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The beauty industry consists of professionals such as hairdressers, manicures and pedicures and is growing rapidly in Brazil.

Thus, in the month of June alone, at least 11,000 new companies appeared in the beauty industry. Therefore, this is a higher figure of 28.5% compared to the same period in 2020 and 2021, when there was a growth of 4.4%.

The beauty industry in Brazil

According to Estadão, between 2020 and 2022, about 343,000 establishments were opened in Brazil, which today ranks as the fourth largest consumer market in the world in the beauty salon business.

In this way, although the pandemic has slightly slowed the development of new business in this sector, the sector is still among the three most open companies. Only clothing retail and sales promotions are ahead of the beauty sector.

However, according to the Estadão survey, based on data from the Mapa de Empresas platform, from the Ministry of EconomieThe beauty salon sector is the second largest in terms of the number of active companies throughout the national territory, with more than 790 thousand companies in total.

The numbers still show greater strength in the cosmetic field, with an increase of 63.4% in the number of CNPJs that opened in the last month of June with 5,318, compared to the same date in 2020 with 3,257.

The aesthetic area has services such as skin cleaning, nail care, waxing, makeup, and more.

The beauty industry on social media

The beauty and cosmetics sector is the most used segment of social networks for sale in the country. According to the Retail Technology Productivity (IPT) Index, 81% of retailers in this segment maintain sales channels on Instagram and Facebook. In addition, 50% use CRM systems.

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Photo: Just Dance / shutterstock.com