Instagram launches video monetization feature; know how it works

Instagram is officially launching its own Stamps feature, which gives viewers a way to pay and support creators on Instagram Live.

Although the feature has been in testing for about a year and a half by invitation only, starting today, Instagram will allow any eligible creator on the platform to sign up for the feature.

Once accepted, viewers will be able to purchase “stamps” during the live broadcast from the creator to financially support them.

Stamps are available in three different tiers, costing $0.99, $1.99, or $4.99 and appearing as one, two, or three hearts next to the commentator’s name during a live broadcast.

Any questions or comments posted by a badge owner will be more prominently displayed to the creator, and their Instagram name will appear in the badge creator’s visible list for up to 90 days.

Instagram says it won’t cut any revenue paid to creators until 2023, although its help page for the feature notes that Apple or Google charge 30 percent for in-app purchases on their respective platforms.

First in the United States

Although the feature is already widely implemented in the US, not every Instagram user will be able to get viewers to start buying badges. Eligible creators must be based in the United States, be 18 years of age or older, have a creator or merchant account on the platform, and have at least 10,000 followers.

They must also comply with various Instagram policies and guidelines, including partner monetization policies, content monetization policies, and community guidelines.

If you meet all of these criteria, you will find the “Configure Badges” option under “Profile” and then under “Professional Control Panel”. You may need to apply for monetization if you haven’t already. The feature should arrive in 2022 in Brazil.