February 1, 2023

Itaipava’s new beer will be the official drink of the Tardesinha pagoda festival – RecordTV

ITA-Draft Tardezinha, a lighter beer, like that cool summer beer that every Brazilian loves, created exclusively by itaipava To be the official drink of Brazil’s beloved pagoda festival, the afternoonLed by singer and composer Thiaguinho.

On the night of Wednesday (11), at a party for guests that took place at the Rio Beach Club, in Barra da Tijuca (RJ), the brand Petropolis Group announced its official sponsorship of one of the biggest music events in Brazil.

With the concept of “It’s Chopp in the Can, Muleke!” Itaipava has developed an exclusive and personalized can in 350 ml packaging with the visual identity of Thiaguinho and the signature “Tardezinha”. After a two-year hiatus, the new edition of the festival debuts in Rio de Janeiro on April 1, in the Olympic Park, in Barra da Tijuca (RJ), with the best of the classic and current pagoda.


And soon, ITA-Draft Tardezinha, which is five times filtered and not pasteurized, will be sold nationally to all consumers, Itaipava reported.


The musical project will pass through 24 other cities in Brazil. Among them are Salvador (BA), Teresina (PI), Maceo (AL), Curitiba (PR), Fortaleza (CE), Recife (PE) and Belém (PA). Tickets for performances throughout Brazil are on sale.


Click here to purchase tickets and check show times.