Prince Harry and Meghan Markle’s media empire is expanding with a Spotify podcast deal

Spotify (spot) On Tuesday, it announced an exclusive partnership with Archewell Audio, a new audio production company founded by the Duke and Duchess of Sussex.
The deal allows the couple to grow their mark in broadcast and media. It’s their most recent investment since then Advertise Last January, they were stepping back from their roles as prominent members of the British royal family and becoming “financially independent”. In September, Harry and Meghan Occurred Multi-year production deal with Netflix. Megan too Narrated The documentary “Elephants” on Disney +.
For Spotify, a music-streaming app that is also building a podcast empire with major acquisitions and exclusive content from big names, the deal reinforces its reputation as a destination for prestigious audio content. Kim Kardashian West Occurred Exclusive deal with Spotify in June. Michelle Obama made her debut “Michelle Obama Podcast” On Spotify in July. “Joe Rogan experience” One of the most popular podcasts in the world, it is now exclusive to Spotify.

This partnership provides exclusive content from two prominent celebrities to serve and grow Spotify’s global audience of 320 million monthly active users. The company said in a press release on Tuesday that the two “will host and produce a podcast that builds community through shared experience, narration and values.”

Archewell Audio’s multi-year partnership with Spotify includes many programs, some hosted and others by Duke and Duchess. A special holiday they are hosting will be released later this month. Their first series will begin next year. All projects will be available exclusively on Spotify.

The Duke and Duchess of Sussex said in a joint statement: “What we love about the podcast is that it reminds us all to take a moment and really listen and connect with each other without being distracted.” “With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we are all.”

Don Ostrov, Spotify’s chief content and advertising officer, For CNN Business In the past year the company has been planning to introduce more exclusive offers as a way to attract customers from other podcast platforms.

“The Duke and Duchess of Sussex may live in California, but the strength of their voices lies in their status as citizens of the world,” Ostrov said in a statement on Tuesday. “Their embrace of the extraordinary ability of podcasts on Spotify while also striving to raise the level of underrepresented voices is testament to their appreciation for the potential of audio storytelling.”

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