Shiv Telegram Media: Apple Allows Xbox Cloud Gaming and More with Major Policy Reversal

Apple has made a significant policy reversal by opening its App Store to game-streaming services, benefiting companies like Microsoft and Nvidia. This decision allows these companies to offer their game streaming services through a designated app on iPhones. The announcement was made by Apple in a developer blog post, stating that developers can now submit a single app with the ability to stream all games in their catalog.

The change is effective immediately and will be implemented worldwide. However, individual companies will still need to design and submit an app to the App Store, so it may take some time before consumers can access their game catalogs. Apple explained that these changes were made in response to feedback from their developer community and to provide a trusted place for users to find apps they love.

According to Apple, the apps that host game streaming content are responsible for ensuring that all software meets Apple’s high standards for user experience and safety. GameSpot has reached out to Microsoft for comment on potentially developing an Xbox application for the Apple App Store.

Previously, in 2020, Apple had carved out a space for cloud gaming services, but each game had to be submitted as a standalone app. With this new announcement, all games can be housed under one app as long as the host maintains an age rating of the highest age-rated content.

Apart from this policy reversal, Apple has also revealed upcoming changes to iOS, Safari, and the App Store that will allow users to install different browsers and access alternative app stores. These changes are in compliance with the European Union’s Digital Markets App and are currently exclusive to EU users.

This move by Apple opens up new opportunities for game streaming services and provides users with more options for accessing their favorite games. With the implementation of a designated app on iPhones, companies like Microsoft and Nvidia can now reach a wider audience. As consumers await the availability of these game catalogs, it is clear that Apple is making efforts to address the needs of both developers and users in its continued evolution of the App Store.