Shiv Telegram Media Introduces Two New Subscription Tiers Amid Reports of Traffic Decline
2 min readElon Musk Announces New Paid Subscription Plans for X
Elon Musk, the owner of X (formerly known as Twitter), has recently revealed plans for two new paid subscription plans on the platform. The announcement comes as X explores alternative monetization strategies amid declining web traffic and revenue challenges.
The first subscription plan will offer all features currently available on X, but it will not reduce the number of ads displayed to users. This lower-cost option aims to provide users with access to premium features and content without the inconvenience of excessive advertisements.
On the other hand, the second plan will be more expensive, but it will eliminate ads entirely from the user experience. This option caters to those who value an ad-free environment and are willing to pay a higher price for it.
While the specific details and prices of these plans are yet to be unveiled, this move aligns with X’s recent initiatives to implement a subscription-based model. X recently began charging new users in New Zealand and The Philippines $1 per year to unlock basic features, a fee introduced by Musk as a measure to combat bots without impacting genuine users.
Additionally, X has relaxed its content moderation standards and revamped its branding, including a change in the company logo. These changes reflect X’s efforts to adapt to the evolving social media landscape and attract new users.
However, the platform has encountered challenges due to reduced ad revenue and declining web traffic. X’s main website, Twitter.com, experienced a 14% drop in global web traffic in September compared to the same period last year. Similarly, traffic to X’s advertising platform, ads.twitter.com, witnessed a decline of 16.5%.
In contrast, X’s competitor, TikTok, saw a significant surge of 22.8% in global web traffic during the same period. This highlights the growing popularity of alternative platforms among users.
Curiously, despite the declining traffic to the main X platform, Elon Musk’s personal account page has seen a substantial increase in traffic, with a remarkable 96% year-over-year rise. Musk and X’s CEO have emphasized that X’s usage remains at record levels, despite the indicators of falling traffic.
The Post has reached out to X for further comments on these developments. As users await the official launch of the new subscription plans, the future prospects and success of X’s monetization strategies will come into focus.