Shoppers spend $ 10.8 billion on a record day of e-commerce

Independent contractor, FedEx Corp. He unloads a delivery truck on Cyber ​​Monday in New York, USA, Monday, December 2, 2019.

Michael Nagel | Bloomberg | Getty Images

Shoppers entered online holidays on Monday and spent $ 10.8 billion, setting a record for the largest online shopping day in the US ever, according to Adobe Analytics data.

Spending on Cyber ​​Monday is up 15.1% year-on-year, according to Adobe, which analyzes website transactions from 80 of the top 100 online retailers in the US. This fell short of Adobe’s original projection of $ 12.7 billion. The company has been revising its estimates for Cyber ​​Monday down in recent days.

Adobe cut its online sales forecast for the entire holiday season to $ 184 billion, up 30% from last year. Online sales were originally estimated at $ 189 billion.

This year, shoppers started buying gifts earlier than ever before, as retailers hand out deals to avoid crowded stores in the meantime. The epidemic. With such an extended period of vacation shopping, it’s hard to gauge what the day says about the entire season.

For many retailers, Cyber ​​Monday has a range Role diminished. Big retailers like Walmart and Target started their deals in mid-October to coincide with Amazon Prime Day and are planning to pick up more in the coming weeks. And on Black Friday – a one-day event usually centered around stores and malls – customers made many of their purchases on corporate websites rather than in person.

The shift to online shopping has also diminished the importance of some of the typical metrics that companies, analysts, and investors monitor: Long lines and large crowds at stores on Black Friday.

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“During the remainder of the holiday season, we expect to see record sales and roadside photos continue to gain momentum as shoppers avoid congestion and potential delays in shipping,” said Taylor Schreiner, Director at Adobe Digital Insights.

On Cyber ​​Monday, Adobe said the number of orders picked up on the sidewalk is up 30% from last year as shoppers sought ways to safely retrieve their items online the same day.

Many people used their smartphones for bargain shopping as well, as retailers were investing more in their mobile apps. Adobe said 37 percent of digital sales on Cyber ​​Monday took place on mobile devices.

During the final hours of Cyber ​​Monday, from 7 p.m. to 11 p.m. Pacific Time, consumers spent $ 2.7 billion, accounting for 25% of the day’s revenue, the company said.

According to Adobe, Thanksgiving and Black Friday also set records for online shopping. Spending online It increased nearly 22% year over year To $ 5.1 billion on Thanksgiving Day. Black Friday, spending online It jumped by the same amount to a total of $ 9 billion.

Since shoppers have purchased popular items like Hot Wheels, Lego sets, and Apple AirPods, Adobe found that many of them made these purchases on their smartphones and an increasing number of their online purchases have recovered by picking up the sidewalk.

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