December 2, 2023
Single pixel PJ equals rebate payments

Single pixel PJ equals rebate payments

According to Itaú Unibanco’s card manager, Pix from an individual to a legal entity is already linked to the rebate payment.

Estimated reading time: 3 Minutes

Retail value traded remains above pre-pandemic levels, with 35% growth in the second quarter of 2022 compared to the same period in 2021, and 28% growth in the number of operations. Compared to the same period in 2019, the increase in spending was 63%.

Among the payment methods, Pix achieved a growth of 124% in the amount transacted and 305% in the number of transactions, when transactions executed from an individual (CPF) to a legal entity (CNPJ) are taken into account.

According to Consumer Behavior Analysis, a report by Itaú Unibanco that provides an overview of Brazilian spending in the second quarter, Pix was used in 12% of payments. Already credit cards accounted for 76%. Discount cards are 12%.

“Pix from an individual to a legal entity already associated with the repayment of debt”, Mario Miguel, Cards Manager at Itaú Unibanco commented.

However, in the first quarter, Pix accounted for 11% of transactions, credit cards at 62% and debit cards 27%.

digital wallets

In the second quarter of 2022, the amount traded in digital wallets for mobile payments increased by 136% compared to the same period in 2021, and by 142% in the number of transactions. Generation ‘Z’ is the most frequent user of this payment method, with a 725% increase in the number of operations using the method.

pix movement

In short, Pix handled R$933 billion in more than 2 trillion transactions in July of this year. However, adherence to the Pix Saque and Pix Troco modalities, which was launched in November 2021, remains low compared to total transactions, even though they have shown growth. Thus, the two methods totaled 270 thousand transactions.

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