For example, Volkswagen is making $ 1 billion to revive the American Classic International Scout, a 4 × 4 vehicle that competed with Ford Bronco and Jeep Wagoneer.
According to the Wall Street Journal, VW’s board of directors will meet this Wednesday (11) to decide whether to approve the investment to bring American Off-Roader back.
The rights to the Scouts ended up in the hands of Volkswagen after the acquisition of VW International (formerly Harvester) by Trodon, a joint venture between the German group of truck and bus manufacturers.
VW’s goal is to transform the New Scout into a player that rivals the Jeep Wrangler, Ford Bronco, GMC Hummer and others, turning it into an electric 4×4 application using a hybrid monoblock and spar chassis.
With increased off-road capability, the new generation scout will have to use a lot of technology to beat these competitors, so the investment should be very high.
It is unknown at this time what he will do after leaving the post.
With the well-known brand VW, it can gain more access to the Scout market and a ready-made dealer network as it can be sold in other countries.
In November 1960, International Harvester introduced the Scout to the US market, entering a segment that had no tradition because it only produced trucks and tractors.
The International Harvester Jeep is considered an SUV, and was offered in a pickup version with good room and single bed space.
The Scout had 4 × 2 or 4 × 4 traction, as well as a convertible version of the shorter model.
With two generations, the International Harvester Scout had four, six and eight-cylinder engines, the latter being V8, in addition to manual or automatic transmissions.
VW’s goal is to earn 250,000 a year by 2026. Can you[Fonte: WSJ]
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