How Cristina Junquera Revolutionized the Concept of Banking for Brazilians

In 2021, Cristina Junquera, co-founder of nubank, ranked second in the rankings of the 100 best women in financial technology. Top 100 women in financial technology It was created to recognize the importance of women in the digital financial services industry, especially in a year when these services have become even more urgent as a result of the Covid-19 pandemic.

On the occasion, Stacey Norman, COO of BizClik Media Group, the organization responsible for Fintech Magazine, said, “Women are playing an increasingly important role in this vital industry for society.”

Learn more about Christina

The engineer from São Paulo is a partner of Nubank, a fintech company that was created in 2013. On December 9, Nubank debuted on the New York Stock Exchange, and its value went on to be 41.55 billion USD, becoming at that moment, the most valuable financial institution in Latin America.

Cristina Junqueira graduated from the University of São Paulo (USP). While studying at the University of the South Pacific, she was an in-house analyst at Itaú Unibanco. In 2007, he moved to the United States to study an MBA at Northwestern University, a popular North American business institution. Upon completion of the course, he returned to Brazil for a leadership position at Itaú. At the time, Christina was 24 years old and the team she was leading was much older than her.

However, Christina was not happy. According to her, her innovative ideas were not well accepted in such a traditional institution. For this reason, the engineer in 2013 decided to leave the bank to think of a completely innovative business.

Shortly thereafter, he partnered with Colombian David Velez, an employee of General Atlantic, a growth company. Vélez has been in Brazil since 2007 and has worked with venture capital. The duo teamed up with Edward Whipple, partner who became Nubank’s first chief technology officer.

The three partners share a search for innovation and a desire to improve banking services. Initially, all tasks were performed by the trio. In fact, Cristina Junqueira was responsible for customer service. This way, all 0800 calls are routed to your cell phone.

“Diversity is a core value at Nubank and we are committed to generating more opportunities to make the entire industry more inclusive,” said Christina, the sole founder of the 10 Most Valuable Startups in the World.

At Christina’s company, Nubank, the goal is to have at least 50% of women in leadership positions by 2025 at the latest and to influence the technology sector to advance gender equality. “We want to be the most equal company in the technology sector in Latin America, and perhaps in the whole world,” he emphasized.

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