Sony has already “marketed” Call of Duty if it becomes a Microsoft IP; The meme spreads on social media

This week started very turbulent after the documents for administrative procedures emerged, especially from CADE do Brasil. With them we’ve seen how Sony, Microsoft, Ubisoft, Google, and many other companies position themselves in relation to the Xbox acquisition of Activision Blizzard.

In general, the industry welcomed this news, but Sony was not that supportiveclaiming it The call of duty is very important To be left only in the hands of Microsoft. Between two statements, he said the following about archer: “The irreplaceable franchise”, “No one can make a game of this level”, “Has a mastery of the FPS genre”…. Among other terms.

These phrases became such a meme that spread on social networks that Microsoft itself used the competitor’s phrases to promote the game:

lmao, well, I laughed 😅

– klobrille (@klobrille) August 1, 2022

Note that Microsoft may already use competitor-specific phrases if the acquisition has already been approved by regulatory agencies. For Sony, Call of Duty is unbeatable, and it will take several years to get a competitor to Xbox Game Pass.

Who would expect to hear all this from Sony, right? In any case, Would it be a good marketing campaign? what do you say.