Goodbye to the cell phone company that failed to get back on its feet

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The large mobile operator was unable to rebuild and end its activities

Two years ago, the promising mobile phone company said goodbye to the technology market for not being able to achieve what it was betting on in terms of development.

Whoever created this mobile phone company was none other than Andy Rubin, the creator of Android, a technological platform found in Samsung mobile phones, for example.

On February 12, 2020, Essential declared the company bankrupt, and they have been known to try to include a mobile phone in the remote control format.

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At the time he left Google, Andy Rubin had earned about US$330 million (equivalent to R$1.4 billion) to run the new manufacturer.

In 2019, the creator of Android released images of the GEM, and according to him it was a revolutionary smartphone in the shape and likeness of a remote control.

The GEM is like a remote control that changes color depending on the angle. The company’s memo at the time also updated clients that the GEM project had been terminated because the company did not see a viable means of delivering it to the public, but did not specify the exact reason.

Was the essence promising?

Essential is closing its doors even after being considered one of the most promising manufacturers in Silicon Valley. It was once worth $1 billion and was acquired by Amazon and Walmart, according to The New York Times.