Alex Rodriguez announces concealment line, sparks conversation around men wearing makeup

Alex Rodriguez A swing in the beauty industry.

On Thursday, the 45-year-old baseball legend shared several photos on his Instagram – one of them posing with a mere smile, while the other shows him using a dim stick by a company called Hims. For hair, vitamins, mental health, skin products and more. The concealer he worked with to create the brand is specifically designed for men’s needs.

“Working with the Him & Hers team, I wanted to create a product that would solve a problem I face every day. I felt as I progressed from meeting to meeting, I needed something quick and easy in my routine to cover up stains or razor bumps,” he captioned the photos.

Some fans praised Rodriguez for helping to normalize the idea of ​​men wearing makeup: “I see no fault in men doing their thing to make men look beautiful,” said one fan. Another added, “Looking for good,” while others said, “This is awesome!” And “I love it! Normalizing men wearing little ones would be hot !!!”

Others, however, were not at all excited about the idea. “When did men stop being men?” Someone asked, another, “What’s next for man?”

Despite the negative comments, men wearing makeup have been moving into the mainstream for years now. In 2019, more than 2,000 Men were surveyed Through Morning Consult, 30 percent of men between the ages of 18 and 29 said they were willing to try make-up, while 30 percent of men between the ages of 30 and 44 said they were open to it. Another survey That same year the first three most popular beauty products among men were found to be lip balm, stain remover and foundation.

James Charles, P. Stu, Malik J. With the growth of male beauty influence like Windley, the beauty industry has definitely attracted attention. Worldwide Grand View Research, Inc. According to the 2020 report Men’s Personal Care Market The volume is expected to reach $ 75.8 billion by 2027, up from about $ 47.5 billion in 2019.

The story continues

In addition to normalizing the feeling of well-being in men’s skin, Defender The increase in interest in men wearing makeup reflects a shake-up in the gender binary, and the younger generation is moving away from harsh sex roles. Benedict Cumberbatch Told reporters In the 2015 Golden Globes “Makeup is a wonderful thing for both men and women.” He admitted he got off his plane just an hour before the event and praised the makeup for being able to hide the signs of jet lag.

Hillary Coles, Co-Founder and Business Vice President Hims & Hers says the brand will continue to work with Yahoo Life to help its customers take care of themselves.

“Make-up-wearing men may be the worst secret out there – we know that 50 percent of men today use a facial make-up product that helps cover everything from razor burn to dark circles,” Coles explains. “Yet, when we looked at the market, most of what was out there was below our expectations. Products with only 3 shades? Brilliant macho packaging that can’t fit in your pocket? We heard from men that they want something that fits their lifestyle and skin seamlessly, never sweat It’s not obvious, it’s not obvious, it’s not an expert to apply.

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