An amazing advertisement for Brazilians who love to shop at Shein
3 min readFaced with a lot of controversy about low-cost import taxes, Chinese e-commerce, Shein, has gained great popularity in Brazil and the world. Now, the company has a commitment to locally produce 85% of the products sold in the Brazilian market over the next four years.
The one who broke the news was Fernando Haddad, the Minister of Finance. Therefore, this is great news for the industry and for Brazilian consumers. Let’s see now, in this matter, one more detail about the novelty.
Naseej Company
The famous fast fashion brand, Shein, currently serves more than 150 countries around the world. It still has about 3,000 suppliers, in Guangdong Province located in southern China. Despite this, the brand seeks to diversify its production so as not to depend so much on Chinese manufacturers. In this way, it also aims to relieve pressure from governments to expand the brand.
Shein has already partnered with two large textile companies in Minas Gerais, Coteminas and Santanense. These Brazilian manufacturers are controlled by Springs Global. Coteminas, which entered into an agreement with Shein for national production, belongs to the President of the Federation of Industries of SP, Josué Gomes.
The MoU was signed last Thursday by Joao Batista da Cunha Bomvim, Director of Investor Relations at Coteminas, and the MoU proposes cooperation. It proves that the company’s 2,000 clothing manufacturing customers are SHEIN suppliers. Thus, the initiative in question aims to serve the local market and other countries in Latin America.
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Goal
With the aim of becoming a global leader in its sector, the brand offers a range of quality products at affordable prices. The company invests a lot in internationalization, serves more than 150 countries and is now committed to nationalizing its production here. That is, with a market as vastly expanding as Brazil, the brand cannot miss the opportunity to grow even more.
The company’s sales, according to Bloomberg data, increased from 10 billion to 100 billion dollars, just from 2020 to 2022. Moreover, this growth shows that the fast fashion brand has very promising prospects. As such, it will continue to expand globally and attract more consumers.
Thus, the more it grows, the more challenges and opportunities arise for the company. Sustainability and ethics in the fashion industry are some of the concerns, due to the criticism it receives for labor and environmental practices. Therefore, the intention is that you invest in sustainable initiatives for responsible growth.
Competition is also another factor that drives Shein to constantly innovate, improve customer experience, as well as increase the quality and variety of items.
Therefore, the e-commerce company must explore new markets, diversify sources of knowledge and production to mitigate risks and improve supply chain in the event of global crises. The brand can also explore the use of artificial intelligence to improve operations, helping to predict market trends and personalize the consumer experience.
MORE INFORMATION: SHEIN releases statement and releases announcement after controversies
Is it possible to earn money with Shein?
Although not many know, it is actually possible to make money with Shein. To do this, you just need to register in the affiliate program, which guarantees a commission of between 10% and 20% for each sale that the user makes through the platform through dedicated links.
It works like this: interested party records (https://br.shein.com/) and generates many unique links that you will post on your social networks for people to click and buy through. This way, when a customer buys the product using the referral link, they will collect and earn commission.
To be an affiliate, ideally you must be over eighteen years old and already an S3 level customer on the platform, which you can get by simply buying from there. In addition, you will need to inform your social networks. After completing your registration on the site, just wait and wait for the platform to contact you.
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