CNN Brazil launches the CNN Soft brand

a CNN Brazil Officially launches on Wednesday (first) brand CNN Soft, which will collect all the entertainment content and soft news of the channel. In the coming months, four new attractions will be launched, in addition to the already-aired programs that will carry the brand’s new signature. Serious news production, a mainstay for the company worldwide, continues with the same schedule and number of hours allotted to journalism. Soft production will be concentrated on the weekends.

CNN Brasil maintains its central focus in producing serious news, but now offers a variety to our audience. On weekends, we’ll tackle lighter topics, but always with the channel’s DNA, which is information. In addition to providing more quality content to our viewers, we’ll also provide More business opportunities for our business partners,” says Renata Afonso, CEO of CNN Brasil.

One of the attractions that the brand will take CNN Soft This will be CNN Brasil’s first international production, with the first appearance of presenter Pedro Andrade, responsible for “Entre Mundos”. The journalist will travel and learn about the lifestyle of different societies around the world, structured around their stories, customs, struggles, and their relationships to changes on the planet. The first season is being recorded in the United States.

Marie Palma and Felipe Siani will lead Em Alta CNN, which will intelligently organize the content available on major audio and video streaming platforms.

Gabriella Prioli, a lawyer and one of the country’s biggest digital influencers, revealed by CNN, will be responsible for “À Prioli,” a talk show in which top celebrities reveal their anonymous side to the public.

On the other hand, Professor and Historian Leandro Karnal will lead “Universo Karnal”, a program that brings reflection and makes extraordinary connections with real life.

All attractions are scheduled to debut in the second half of this year.

In addition, programs that are part of the CNN Brasil catalog will receive a subscription to CNN Soft from this week. They are: “CNN Viagem & Gastronomia”, with Daniela Filomeno, who will have an unprecedented season starting in October; “CNN Vital Signs“, with Dr. Roberto Khalil; “Special Productions”, with Gloria Vanic;”CNN Our world‘, with Luciana Barretto, Leah Bock, Rita Wu and Tice Heredia; and “Anthony Bourdain” with Andre Mivano.

“CNN has arrived in Brazil as a news channel, but it is on its way to becoming a broader telecom company, with many production and business units,” forecasts Renata Afonso. “We will diversify our operations on several fronts, expand the labor market and nurture the business environment. Always provide high-quality content to the audience. CNN Soft Another step in that direction.”