July 27, 2024

Food company that bought a competitor

2 min read
Food company that bought a competitor
Food company that bought a competitor

Camille bought a huge company and took on its debts

One of the largest companies in the food industry camel Foods In 01, it surprised everyone when it announced the acquisition of the pasta company Santa Amalia260 million Brazilian reals.

Camille herself said in a press release that buying Santa Amélia would be a way to deepen the brand into the mass market, because the acquiring company has always been one of the more traditional in the segment.

Camille bought a conglomerate and took on debt (Photo: Tramela Multimedia)
Camille bought a conglomerate and took on debt (Photo: Tramela Multimedia)

Alongside the company, Camil has acquired many prominent brands in the pasta category and a range of premium brands. “The operation represents an important step towards diversification, entry into new categories and geographic expansion of Camille in Brazil,” the company reported at the time.

It should be noted that in addition to paying R$ 260 million, Camille also took on Santa Amalia’s debts, which at that time amounted to R$ 150 million. Thus, buying the competitor in the lump sums costs nearly RO 400 million.

Camille bought a giant company and took on its debts (Photo: Camille)
Camille bought a giant company and took on its debts (Photo: Camille)

Which company also failed?

Starting a business is not one of the easiest tasks in the world. That’s because a number of factors can cause a company to close its doors. In recent months alone, many companies have closed their doors due to the crisis that started after the Covid-19 pandemic.

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But this time we will talk about the bankruptcy of a giant project. However, the company in question is Manlec, founded by Atílio Manzoli and Felipe Lechtman in 1953. At that time, its first store was opened in Porto Alegre, in the Bom Femme district, and years later, it became the main manufacturer of furniture.

Manelik Store (Photo: Reproduction/Internet)
Manelik Store (Photo: Reproduction/Internet)

Over the years, the company has managed to open about 46 establishments. However, as all is not rosy, the company has been drowning in debt, eventually owing around RO 12 million to its 800 employees. As expected, there was nothing else and he ended up filing for bankruptcy shocking everyone.

In July 2017, her bankruptcy was decreed by a judgment issued by Judicial Recovery and Bankruptcy Court judge, Elysian da Silveira Pérez. It is worth noting that Manelik’s lawyer Joao Medeiros Fernandez Jr. tried in every way to reverse the situation, but nothing changed.

The shop ended up being closed down by the court after bankruptcy (Reproduction: Internet)
The shop ended up being closed down by the court after bankruptcy (Reproduction: Internet)

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