June 18, 2024

Havane stops sponsoring Flamengo, Atlético and other football teams – 11/22/2022 – Mercado

2 min read
Havane stops sponsoring Flamengo, Atlético and other football teams - 11/22/2022 - Mercado

The Havana chain of stores announced, Tuesday (22), that it will stop sponsoring sports starting in 2023. Flamingo🇧🇷 AthleteAnd Cascavel and Brusque.

As a reason, Havan said it is reviewing all its investments for the coming year, “at the cost of the economic and political moment that Brazil is going through.”

leads the company Luciano Hanga strong businessman and advocate President Jair Bolsonaro (PL), who lost re-election in October to Luis Inacio Lula da Silva (Workers’ Party).

During the election campaign, Hang said in a WhatsApp group that he would leave Brazil if Lula was elected. He later claimed that he had changed his mind. was hanged him Banned social media accounts In August, he was accused of calling for a coup in the event of Bolsonaro’s defeat.

The partnership with Flamengo began in 2021. That year, a contract worth R$6.5 million was signed until the end of the year, according to UOL. In contrast, the store’s name was stamped on the sleeves of the red and black uniform.

The relationship with Athletico dates back to 2017, also with advertisements on the sleeves of the shirt. Contract values ​​were not disclosed, but the sponsorship costs about R$4 million annually, according to GE’s website.

In the 2021 Copa do Brasil final, between Atletico and Atletico MG, a Paraná fan He threw a cup of beer at Hangwho was on the field.

The partnership with Brusque, a team from Santa Catarina that played in the Brasileirão B Series in 2022, has lasted 25 years. Havane has invested R$14 million in the club over the past five years, including the renovation of the team’s stadium, Augusto Bauer. Brusque finished the championship in 18th place and was relegated to Series C.

The fourth team to lose support was Cascavel, who opposes Division One of Paranaense and Series D of Brasileirão. Havane also sponsored Vasco between 2020 and 2022, with a contract estimated at R$3 million annually.

Brusque’s Havana chain of stores was established in 1986 with Hang as its sole shareholder. According to the latest report, as of the second quarter of 2022, the company has 169 physical stores in 21 Brazilian states.

Havan generated total revenue of R$6.6 billion in the first half of the year, and net income of R$164 million. The company’s goal was to earn R$15 billion by the end of the year and close 2022 as the best year in its history.

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