Members Athlete It reported that Loja do Galo units are already selling the club’s new jersey, in partnership with Adidas, even before launch. When visiting a store, the athlete is contacted by a seller, who shows the product “in the dark”, since the design of the shirt has not yet been revealed.
in conversation with sports time, a fan of Vinegro talked about selling T-shirts in the dark. The athlete revealed that he paid R$300 each and that store employees said the jersey would be delivered between July 1 and 3. The new shirt appears on the invoice as a ‘Gift Card’.
“A salesperson came and offered me, like, a pre-sale for a T-shirt, in the dark. “I still haven’t seen what it looks like,” said the fan, who preferred to remain anonymous, but they came with a card, filled in with my name, and I immediately bought a six for me and my friends,” Said the fan, who preferred to remain anonymous.
The partnership officially begins on July 1, but the shirts are already ready. Brand representatives had already gone to Cidade do Galo To create an advertising business with new products, which remains a mystery. Meanwhile, Le Coq Sportif, at Atletico since 2019, remains the club’s official supplier.
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