PlayStation may implement ads in free games

Sony has a wide catalog of free games available Play Stationbut it looks like they will get a renovation in the near future – At the end of 2022If the rumors are true. The Japanese giant is preparing to implement ads in games Free to play from home.

information from interested in trade, who cited three sources familiar with the matter. The company is said to be testing partners to help them create ads in their games through its software development program. These ads will be sold through a private market.

According to sources, the idea has already been discussed in the company for 18 months and aims to encourage PlayStation developers to continue creating experiences. Free to play. The demand for them increased during the period of social isolation imposed by the pandemic.

According to Car, the goal is for the “ads” to appear as if they were part of the game itself – like digital billboards in sports stadiums, for example. Formats may include ads that reward viewers for viewing, such as in-store discounts in the gameExclusive skins and avatars.

Finally, it is worth noting that Nothing has been officially confirmed yet, so treat the text with some caution.

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