Title: Rappers Snoop Dogg and Master P Sue Post Foods and Walmart Over Alleged Sabotage of Snoop Cereal
Famous rappers Snoop Dogg and Master P have taken legal action against Post Foods and Walmart, accusing them of sabotaging their popular cereal brand, Snoop Cereal. The lawsuit, filed by the duo, alleges that Post Foods treated their cereal unfairly, despite its success on store shelves.
According to the lawsuit, Post Foods offered to buy Snoop Cereal outright, but Snoop Dogg and Master P rejected the proposal. The rappers’ company, Broadus Foods, aims to promote and empower minority-owned businesses, making an outright purchase incompatible with their goals.
In December 2022, Broadus Foods signed a contract with Post Foods to take over the production of Snoop Cereal. However, the lawsuit claims that both Walmart and Post Foods deliberately concealed the cereal, preventing customers from finding it on store shelves.
The suit further asserts that Walmart and Post Foods have detailed agreements outlining how each cereal brand should be positioned on shelves, down to the smallest measurement. Frustrated customers have reported being told by Walmart store managers that Snoop Cereal was out of stock, only for the boxes to be discovered in stockrooms.
The lawsuit includes allegations of breach of contract, breach of fiduciary duty, fraud, and conspiracy. Both Post Consumer Brands and Walmart have yet to respond formally to the accusations.
Snoop Dogg and Master P, represented by prominent civil rights attorney Ben Crump, are seeking a jury trial and damages exceeding $50,000. They aim to shed light on the alleged sabotage and promote fair treatment for their brand.
Snoop Cereal gained significant popularity among fans due to its unique branding and flavors. The rappers’ strong presence in the music and entertainment industry bolstered the cereal’s success.
As the case unfolds, Snoop Dogg and Master P hope to achieve justice and demonstrate the importance of supporting and uplifting minority-owned businesses in the corporate world. Stay tuned for updates on this legal battle that could potentially change the landscape of the cereal industry.
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