The maker of the expensive Japanese toaster is getting into the smartphone business

Balmuda is a Japanese design company known for its stylish accessories Announced Plans to make a smartphone. The device does not have many details yet, but it will be a 5G handset, which is expected to be released in November. Softbank will sell it as a carrier model, while Balmuda will offer an unopened version.

Palmuda notes in its announcement that the company only wants to offer an experience as the smartphone business is increasingly commoditized. However, the actual production is not in the wheelhouse of Palmuda, so it is partnering with Kyocera on the phone.

Palmuda Home has a limited product line that includes air purifiers, humidifiers, lamps, speakers, rice cookers and more. Its best product is a toaster called “Palmuda the Toaster”, which sells for 25,850 yen (approximately 5,235). Available in the United States for 9,329 through the Moma Design Store) And uses steam to stabilize you shokupan, Among other things, is smooth on the outside and fluffy on the inside. Bloomberg reported five years ago It turned out to be a cult success in Japan, with a three-month waiting period to buy one.

I have a toaster, and although I don’t know if I should recommend anyone to spend $ 235 or $ 329 for a toaster, this is a great toaster. The sleek design touches everywhere, from the tiny little mug you use to pour water into steam to the beautiful noises it makes when you turn the timer dial, I am somewhat curious what Palmuda can bring to a phone. We will let you know when we find out.