How do you sell 800 cars a day? Ask me and I will answer: Fiat. However, it is not the cars of the Italian brand that operates here, but the French Peugeot cars. The lion, which is still feared by many people in Brazil, has found a new sales territory with Stellantis.
Conversation (and promise) aside, the French Peugeot was left to the Italians from Minas Gerais, who added marketing measures to transport cats into hostile territory, after all, the brand still doesn’t command the respect of many people.
But that is changing and should accelerate as Minas cheese takes full control of the French Champagne table. Lion’s Day was one of the measures that brought Peugeot closer to the top ten, with cats touring with discounts of up to R$16,000.
In times of tiger-fast prices, a good discount is the right recipe for enjoying emoji, something Peugeot celebrates as a record. 800 cars were sold, 600 of which were new 208.
In addition, 11,000 people visited Peugeot in its dealer network. Certainly, the schedule with potential customers has increased a lot and this is valid for smart sellers in future opportunities. This will certainly come because marketing in Minas Gerais does not end here.
With the 2008 and 3008 models also shown on Lion’s Day, Peugeot sold 26.5% of its license plates for the entire month of October in one day, when the brand sold 3,020 units, leaving Citroen and Mitsubishi behind.
In recent months, largely due to the semiconductor crisis and also due to the actions of Minas Gerais, the Peugeot 208 has reached the top 20 in the market. Although it wasn’t great at sales, its rank in the rankings made it appear to a lot of people.
In 2022, the compact hatch will get the GSE 1.0 Turbo engine, as you’ve already seen in to throb, will give another life to the cats, who now sees how good Minas cheese is …
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