Aug 15, 2025
3 min read
A new E.L.F.Cosmetics with Matt Rife and Heidi have triggered online controversy due to the actor's previous comments on domestic violence.What to know about the counter-reaction?
E.f.f.Commetically advertising has made an opposite of calculation on the past tense in advertising marks.
In the new commercial movie Beauty Brand, Rife and Drag Queen Heidi N Closet Star as lawyers who are responsible for protecting consumers from the "beauty injustice" of excessive makeup valuation.Following the release of the advertisement 11. August, fans have a lot to say about the decision of the e.l.f. to select the campaign Rife.
The appearance of a stand -up comedian in the advertisement attracted a counterattack of critics who cited previous comments on domestic violence.
Why do people talk about advertising and how much is E.L.F.E, who responds to the cosmetics team?This is what you need to know.
Is e.l.l.f.Advertise cosmetics?
In the campaign, Root and Heidi N or a closet as two lawyers in "laws.
The advertisement that promotes the best provider, a comedy is on certain lawyers' adverts, and the lawfiring
Couple, who carried suits as they asked in the office, speakers say that they are as a "great-way beauty attorney," they are ready to win their super expensive makeup.
The pair asked the viewers to call the play on the long telephone number given during legal advertisement, "1-855-Hard-Lash".
"E.L.F.F.F.FENSA went to court E.L.F.F. FOR millions of clients, who help them to achieve the items in the area.
"I know someone or two of the red flags.
Why is it controversial in the Matt Rife ad?
E.L.F.Kosmetic Campaign has caused the comic to emphasize among the public because of some "red signs" followers in the past.
In November 2023, when the natural "natural" natural "natural" natural "natural" natural "natural" natural "natural" natural "natural" natural "natural" natural "natural" natural "natural" natural "natural", a Heng star fell into trouble after domestic violence.
At the beginning of the exhibition, the raw was a joke to see the host with a house with a black eye in Baltimore.
"And my son, I was together, was like" Yes, I don't think it's good to him, men, I think they should put it in the kitchen or something that doesn't have to look at his face, yes, do you know?"" Rife said."And I like it," Yes, but I think if he can cook, he won't have the black eyes.''
After sharing the joke, Rife told the audience that he was "just a water sample, seeing whether you are happy or not."
"I think we started the show with domestic violence, the rest of the show should do sacami," continued to follow.
There are many students who can see wrong.
"Anyone has missed this guy on stage, make up for it and you have proven to install Netflix?"The user says.
"Take JIABES AbA mache jazza faster with constant determination from the past," another.
The joke also attracted the attention of Youtuber Hank Green's attention to the X.
"A comedian has destroyed his relationship with one of its fans because it has not been revealed to 'the group is the past," Green said.
In response to Disipate, Reif shared an Instagram story with a link that said it was "his official apology," NBC News reported.However, he connected with a health site that sells helmets of special needs.
In an interview with different interviews at the time it seems that they are prevented by another audience, "natural elections"
Less than two years later, Rife's functional campaign in E.L.F.resulted in critics questioning the decision by the comedian of the brand's platform.
'Out of all the people in the world ... a user discussed the campaign Instagram post.
"I really can't believe that no person added to the elf ..." We added another man who jokes at home.
"As a moral ... you must all be ashamed. He has never been your product. Can you sell yourself.
Is E.L.F.Beauty drugs talk about failure?
On August 13, E.L.F.Cosmetics posted a statement on Instagram about the campaign.
"You know us, we've always listened, we've been listening," Brand wrote.
"This campaign means easy and harmony
For some, the apology has lost the signal.
"I'm alone but this is not a request a request? The right person to tell the dv indicated to the area.
"I don't understand how I know you've done research on Matt Rife and you always say that's our guy...", another.
On August 14, an interview for beauty work, ELF.The director of the Beakuine Global Marketing, Kori Marcoto, decided to deliver the brand in the campaign.
E.L.F.Hosted Rifes because their tiktak audience is mostly female and less than 34, the "sweet spot" brand said Maraisetto said.
The boat was a sign of the slave.
"It's obvious we were amazed," Marjsoto said."There is a big difference in our intention and how much our intentions are missing for some people and how to miss this character for some people ...
