Apple Plans Limited Production of Vision Pro Headsets for Launch, Anticipates High Demand

Apple’s highly anticipated Vision Pro headset is set to launch on February 2, with reports suggesting that the tech giant plans to produce between 60,000 to 80,000 units for its initial release. However, limited supply may lead to the device quickly selling out.

Renowned analyst Ming-Chi Kuo predicts that the Vision Pro headset will be in high demand, resulting in rapid sellouts both during pre-orders and after its release. Despite its steep price tag and undefined key applications, Kuo believes that Apple’s reputation for “groundbreaking technology innovations” and its loyal customer base will ensure the success of the product.

Due to the complexity of manufacturing, it is estimated that Apple will produce fewer than 400,000 Vision Pro headsets in 2024. This limited output further highlights the exclusivity and desirability of the device.

To meet the anticipated demand, Apple will begin accepting pre-orders for the $3,500 Vision Pro on January 19. However, initially, orders are limited to customers in the United States only. Customers interested in purchasing the headset are advised to act quickly to secure their order and guarantee a headset on launch day.

The long shipping delays expected as a result of high demand suggest that Apple’s Vision Pro headset is already highly sought after. The success of the product will ultimately depend on clear product positioning and the unveiling of key applications from Apple. As the launch date approaches, excitement continues to build, and consumers eagerly await the opportunity to experience Apple’s latest groundbreaking technology.