Japan to encourage young people to drink alcohol
2 min read
The campaign created by Japan was called “Sake Viva!” It should help encourage alcohol consumption among the country’s youth.
Photo: Mikhail Nilov / pexels.com
Estimated reading time: 3 Minutes
It may sound like incredible news, but it’s true: Japan will encourage alcohol consumption among young people. The country’s government, in partnership with the National Tax Agency, has developed models to encourage this audience to purchase the product.
Since the start of the pandemic, bars and other establishments selling alcohol-containing products have been under the restrictions of the Covid-19 pandemic. As a result, this situation has led to a third-largest drop in sales revenue and taxes on alcoholic beverages Economie worldwide.
The justification for the “task force” is the low consumption of alcohol among young people, which has caused financial losses to the state, which seeks to reverse the situation by encouraging the public to buy and consume the product.
Sake Viva!: A campaign created by Japan to encourage alcohol consumption among young people
The government’s solution was to launch a contest to find new ways to encourage young people to drink more alcohol, and boost the country’s economy. It should be noted that the National Tax Agency supervises the competition.
The campaign was called “Sake Viva!” It invites participants to provide ideas on how to “stimulate demand among young people” through new products and services, promotional methods and sales techniques using artificial intelligence or the metaverse.
How does the competition work to encourage young people to drink alcohol?
Applications are open until September 9. The contest includes promotional ideas for all kinds of Japanese alcohol. In October, competition finalists will be invited for an expert consultation. The final tournament takes place in November in Tokyo, and the winner will receive a boost to sell their plan.
“The local alcohol market is shrinking due to demographic changes such as declining birth rates, older age and lifestyle changes due to the impact of Covid-19,” the competition website said.
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Photo: Mikhail Nilov / pexels.com