October 26, 2021
Foto: (TIAGO QUEIROZ/ESTADÃO CONTEÚDO)

Joao Roberto Marinho will be the new president of Grupo Globo and Paolo Marinho will take over the presidency of Globo | Media and Marketing

On Thursday (14) Globo Corporation released the following press release:

“Grupo Globo Chairman, Joao Roberto Marinho, announced today that from February 1, 2022, Grupo Globo and Globo will have new leaders. Joao Roberto Marinho will chair Grupo Globo and Paolo Marinho, now Director of Canals da Globo, will chair Globo (which holds Company name Globo Comunicação e Participações SA) and the two will replace Jorge Nóbrega, current CEO of Grupo Globo and Globo. Globo’s transition process. The replacement, which has been in the pipeline for some time, is part of the company’s journey of deep digital transformation, which Nóbrega began in September 2018 who will be in charge of Paolo Marinho from next year.

Jorge Nobrega, 67, has worked for Grupo Globo companies since 1996. In 2017, he took over the group’s presidency, being the first president not to be part of the Marinho family. With his departure, João Roberto Marinho will be responsible for the board of directors and also of Grupo Globo – formed today by Globo, Editora Globo, Sistema Globo de Rádio, Globo Ventures and Fundação Roberto Marinho. Nobrega will continue to be a member of the Grupo Globo Board of Directors, chaired by João Roberto Marinho, and consisting of Roberto Irino Marinho and Jose Roberto Marinho, Vice-Chairs, and Paulo Marinho, Roberto Marinho Neto, and Alberto Pequeguero, directors.

Joao Roberto Marinho will also continue to be responsible for the Editorial Board, responsible for discussing and proposing direction and harmonization on editorial issues, and the Institutional Committee, which has the role of monitoring and proposing lines of action for the corporate relations of Grupo Globo.

At Globo, Jorge Nóbrega’s management was distinguished by the strategic review of the business and the adoption of a new operating model, under the pseudonym “UmaSóGlobo”, under the brands Globo, TV Globo, Globosat and Globo. com, Globoplay, the company’s board of directors and Som Livre – recently sold to Sony Music. Under his stewardship, Globo has become a Mediatech company, with the quality of its content strongly backed by technology and focused on the direct relationship with the consumer. Having also promoted a broad process of cultural change, Nóbrega aligned the company’s practices with the ESG agenda, invested in data, and strengthened the relationship with the marketplace and brands through new practices, cross-platform business forms, and expanded strategic partnerships.

A natural successor to Jorge Nobrega as Globo President, Paulo Marinho has served as Director of Globo Channels since 2020 and has been an important pioneer in advancing the company’s D2C strategy, which, under his stewardship, will now gain new momentum. The commitment to continuity and development will also be reflected in the company’s structure, which, with the opportunities presented by the movements, will have natural adjustments, to be detailed by the end of the year. Born in Rio de Janeiro, Paulo Marinho with a degree in Management, is 44 years old with a long career path in the group business. Since 1998 he has been working in various companies, being the content and marketing coordinator for Sistema Globo de Rádio, the director of children’s channels Gloob and Gloobinho, the VIU Hub, the general manager of channels and content at Globosat, and since 2020, he is responsible for open and subscription TV channels As well as the Globo network.

In February 2022, Paulo will receive from Nóbrega the Globo order which today brings together TV Globo, his open television channel; 26 pay TV channels; Globoplay, the largest Brazilian streaming platform; and digital services and products, such as G1 in journalism, GE.globo in sports and Gshow in entertainment, among others. Leading journalism for the public produces more than three thousand hours of news each year, and its studios, which are part of the largest and most modern content production complex in Latin America, produce another three thousand hours of entertainment annually. In sports, it is one of the largest broadcast rights holders in the world.

Owner of one of the largest databases on the Brazilian consumer, with over 110 million Globo IDs and over 10 billion daily records of what they do on their properties, Globo has combined this knowledge about the consumption habits of Brazilians with the relevance of its content and new capabilities in technology to explore strategic opportunities that go beyond the environment. Media and entertainment.

Rio de Janeiro, October 14, 2021″