Whindersson, Messi, Scooby, Bieber and Jay-Z: See Celebrities Investing in NFTs – Época Negócios

web3, metaversecryptocurrency and NFTs A hot topic in recent months. In the case of NFTs (non-fungible tokens), since 2021 the volume of transactions on these digital assets has grown to more than $17 billion, according to a report From Nonfungible.com.

This access should expand even further, as major tech companies have been looking for ways to make it more accessible to the public. in case if Goalthe company Test started With NFTs for content creators in Instagram. in the United States of America spotify also Showroom testing has begun of NFTs on your artist pages.

So it’s only natural that this trend catches the attention of celebrities. Some artists create their own collections of NFTs, while others prefer to invest millions to collect unique tokens.

An example of this is the Brazilian player Neymar Jr.Who recently got 2 pieces of the set boredom monkey yacht club (Baik). The first art, BAY token #6633, was purchased for 159.99 Ethereum (ETH), equivalent to R$2.7 million. The second, BAY #5269, costs 189.69 ETH, approximately R$ 3.29 million. In total, Neymar spent almost 6 million Brazilian Real.

Why can NFT be so expensive?

In general, NFT files can be understood as unique digital files and are listed in a file blockchain. The idea is for the NFT to represent an element from the real world, such as artwork, music, videos, or even experiences.

All NFTs can only be bought, sold, traded or donated by the original owner/creator of the asset. Whoever purchases NFT takes ownership of this digital content, although the artist may still retain the copyright.

Since it is a single file (it cannot be replaced or replaced), the token values ​​can be very high, depending on its popularity. This is the case of the Bored Ape Yatch Club group, chosen by Neymar. It only contains 10,000 icons, each of which is unique.

Artists who choose to create their own NFTs also work with the idea of ​​exclusivity to ensure that the assets are valued. the singer weekendFor example, it raised US$2 million (R$9.8 million) by selling unreleased music as non-fungible tokens. the singer Grimes She also sold an exclusive digital business worth US$6 million (R$29 million).

Therefore, the idea of ​​evaluating an NFT is very similar to what happens with artwork: the more exclusive it is, the more expensive it is.

Celebrities who invest in NFTs

The list of celebrities who invest in NFTs is very long and varied. actress Reese WitherspoonFor example, through his media company Hello Sunshine, he has signed interesting NFTs deals to develop television and film projects, while the massive producer of the Law & Order series, Dick Wolfhas teamed up with NFTs Curio platform to launch an interactive storytelling project called the Wolf Society.

Below, we list some of the top celebrities who have already been involved in NFT projects.

Snoop Dogg

Snoop Dogg is one of the biggest enthusiasts of Web 3 on digital assets to date. according to one NFTClub withdrawal About the most prominent celebrity in the NFT world, the rapper has an estimated net worth of $19.3 Million US Dollars (about R$ 94 Million).

In addition to launching his own collection last year, Snoop Dogg has teamed up with token creator Nyan CaT, which in 2021 sold for the equivalent of more than R$3 million. He also owns NFTs from the CryptoPunks group, with the most valuable token estimated at $4.6 million, as well as three monkeys from the Bored Ape Yacht Club group.

Mark Cuban

No celebrity tops Mark Cuban. According to an NFTClub survey, the billionaire owner of the Dallas Mavericks and star of the Shark Tank show owns a group of NFTs valued at more than $500 million USD (about R$2.4 billion).

Cuban beat bored monkey as a gift In May 2021, and since then, he has invested in the world of NFT by creating his own gallery, NFT Lazy.com, as well as investing in Dogecoin and other NFT companies and cryptocurrencies.

Ellen DeGeneres

Ellen DeGeneres does not create her own high-value collection of NFTs. She donated over $33,000 USD (161,000 R$) raised from the sale of two digital assets to World Central Kitchen, an organization that helps fight hunger. One of the tokens that was auctioned was his own interpretation of the NFTs’ performance on the Ellen DeGeneres Show.

Wenderson Nunes

In February of this year, the comedian announced a partnership with NFTs and cryptocurrency platform BlocPlace. The influencer created a host of NFTs in video, image and GIF formats from his participation in the Fight Music Show event, where he fought four-time world boxing champion Acelino “Popó” Freitas.

Steve Aoki

DJ Steve Aoki is also a huge fan of cryptocurrency and the NFT universe. He partnered with visual artist Antonio Todesco to create Dream Catcher, an NFT that has grossed over $4.29 million.

In interviews, Aoki said that the NFT bands are here to stay and that they are “an opportunity to integrate art, collectible culture, and music in a way we weren’t able to before.”

Felipe Netto

The influencer, through his company Play9, created 9Block last year, a 100% Brazilian platform with Hathor blockchain technology focused on NFT transactions. The platform’s portfolio includes digital art from various Brazilian artists to icons from other famous artists, such as gymnast Rebeca Andrade.

Pedro Scooby

After leaving BBB, Pedro Scooby also launched his collection of NFTs. The surfer has put up 30,000 digital assets for sale through the Idol-NFT platform. Of the total tokens, 20 bring fan-exclusive benefits, including Scooby-themed dinners, parties, and gifts. The most expensive token, which qualifies you for a trip to the side of the former BBB, costs 15,500 matic, which is about 90 thousand Brazilian reais. The rest of the group consists of “common” tokens, starting at 124 matic (720 BRL).

Jack Dorsey

Jack Dorsey, former CEO of Twitter, demonstrated that the same social network could also be an NFT when he auctioned his first tweet as a digital asset in March of 2021. The message, originally posted 15 years ago, read, “Set up twttr .”, and it was sold for US$2.9 million (14 million R$). Dorsey donated the money to GiveDirectly, a charity that helps the poor.

Justin Beiber

The singer has already spent his millions to get tokens from the Bored Ape Yacht Club collection. Bieber paid $1.3 million (R$6.3 million) to purchase the BAY #3001 token. At the time, the value was considered well above the market average, so the transaction is one of the largest in the NFTs market to date.

Lionel Messi

Footballer Lionel Messi recently started his new journey through the world of NFTs by launching his own collection called Messiverse. The initiative, created by famous artist Bos Logic, includes collectible art, and on the first day of its launch alone, a total of 3.4 million US dollars (16.6 million R$) was sold.

Milton Nascimento

On the farewell tour on stage, the singer also joined the NFTs. The musician made 400 digital assets available to fans on the group’s eponymous tour: The Last Music Session. Those who purchase the NFT Ticket Pass will get a series of unique experiences during the tour. The premiere, by the way, did not have a regular ticket sale, only tokens. Each NFT in the kit costs R$ 1,200.

Jay Z

Beyoncé’s husband has a total investment of $711,000 in NFTs, with an extensive portfolio that includes Cryptopunk token #6095 and other assets from the RTFKT Cryptopunks project.

Last year, the rapper also auctioned his NFT, a piece of digital art dedicated to the 25th anniversary of his debut album Reasonable Doubt. The token sold for $139,000 (680,000 BRL).

Want to check out exclusive content from business season? arrive to digital copy.