A Espotrils Considers the United States and China as preferred countries in its global expansion strategy, whose success is considered by many managers and analysts to be an important component of the brand owner Hawaiians e osklen.
“The two top priority countries for us are the United States and China,” the company’s chief executive, Beato Bunari, told Reuters.
Second quarter numbers help illustrate the focus on these areas. During this period, Hawaiian net income in China grew by 61% year-on-year and in the United States by 48%, on fixed currency, with 81% and 76% total margins, respectively.
In China, the company’s operations are the latest and sales are 100% digital, with the company working to expand the brand’s presence on e-commerce platforms, but also opening physical stores.
“We are starting to select physical sales outlets to provide the overall brand experience,” he said.
At the same time, in the United States, the company strengthened its focus on online sales by closing 15 of the 22 units after restructuring retail stores that had been in operation for several years.
Albergadas is found in Europe and Latin America, Africa, the Middle East and other countries in the Asia-Pacific region.
Funari mentioned the expansion of what the company considers to be “future countries” such as the Philippines, Indonesia, Vietnam, Thailand, Malaysia, Japan and South Korea. For us, “he said.
In addition to the global expansion, Albercadas seeks to diversify its portfolio, including casual sneakers in other shoe styles, in line with recent quarters.
Bunari also sees regional opportunities in Brazil, expanding its presence in the south of the country from Sao Paulo, expanding its audience, growing in the men’s segment, and in supermarkets, specialty footwear and D2C (directly to consumers).
Acceleration of online channels where all channels provide omnisonal services is part of this strategy.
Shares of the company, which entered the Brazilian stock market index Ibovespa, have increased by more than 30% in 2021, reflecting the company’s recent good numbers.
Acquisitions have not been ruled out, according to Bunari, as the company seeks to transform itself into a ‘powerhouse’ of iconic footwear and ‘lifestyle’ brands for the medium and long term.
“It’s a very divisive market … we have a lot of interesting growing and integrated brands to be a great owner,” he said, “for now, the best growth of the company has an organic profile.
In this context, Osklen is part of the ‘Power House’ strategy to be a pioneer in sustainability, he stressed, among other elements, along with product design and “incredible value”.
In the second quarter, net revenue with the Hawaiian brand in Brazil increased by 72% to 520 million reais, while Osklen sales were 54 million reais, an increase of 234% compared to the same period in 2020.
The manager said the company is investing in expanding the capacity of the industrial park and dedicating resources to automation, capacity gain and new technologies.
“I hope that in the future it will be possible to supply and produce by third parties outside Brazil or within the country,” he said, citing Asia as an example.
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