In contrast to its competitors, which have significantly expanded the offer of airlines, including international markets, Cole has adopted a more conservative approach to its business. Internationally, the airline’s president, Paulo Kokinoff, said on Tuesday that Cole should fly to the United States only in the second quarter of 2022.
“We are now gradually re-launching international routes,” he said, citing extensions such as Punta Ghana and Cancun. In the United States, the main destination for Brazilians, the aircraft flying over the Brasilia-Orlando and Brasilia-Miami extensions will only return to its own routes in the second quarter of next year. U.S. borders for fully vaccinated tourists opened Monday (8).
Questioned by analysts, Kaginoff said there were two factors that could make the situation of international recovery more uncertain. The first is the depreciation of the real value against the dollar, which has made international travel more expensive for Brazilians.
“The second thing is that the United States has a visa ban and it will not be noticed in the short term. It will be something not seen in a family of five. All this has affected the possibility of restarting flights,” he said.
In light of this situation, the company chose to supply flights to the United States on its channels as part of an airline sharing partnership with American Airlines. “American Airlines is experiencing positive growth in the coming months. With that, we decided to retain this increase in their offer by selling tickets on our sites. As a result, we serve our customers and support AA capacity development. We believe this is the best strategy, “he said.
Content originally published by real-time news service Valor PRO Economic value
– Photo: Revelation
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