Delta Variation Interferes with American Theater Recovery – Culture

Three months after the start of the Hollywood marketing campaign, it announced that “the big screen is back”. Variation of delta virus Interrupts Recovering cinemas from infection.

Studio executives and theater operators who gathered in Las Vegas this week for the annual Cinema Cone Conference hoped to be revived Movie Ticket Ticket Store In the current northern summer. After seeing the exciting vote in action movies like Black widow e Fast and furious9, Recent ticket sales in the US and Canada were desirable.

Jeff Bock, a senior media analyst at Exhibitor Relations Co., says, “The only audience that goes smoothly is 18 to 35 (age).

With four major new releases, the gross domestic box office fell to $ 63 million last weekend, the lowest since June. No week in the pre-epidemic period in 2019 was too weak.

The delta variation affects ticket sales, when executives and analysts, especially studios choose to deliver certain films simultaneously Streaming.

“Interested moviegoers are going,” said one distributor, who asked not to be named. “Most casual moviegoers won’t go. It’ll take a while for them to come back.”

The studios rearranged the release schedule and postponed some films several times International spread.

Industry executives say they expect fluctuations before the market returns to normal.

“I think there will be challenges in a month or two,” said Chris Aronson, Paramount Pictures ’local distribution head.

On the other hand, humor Free Boy: Taking control, Ryan Reynolds, a strong performance over the second weekend, and the family excitement was amazing Dog Patrol: The Movie Paramount + got more box office revenue than expected even though it was available on the channel.

Vaccines for children under 12 have not yet been approved. Planning full rooms for families increased Dog patrol, disse Aronson.

Theater operators are optimistic, executives point out 007 – No time to dieMarvel movie Poison: Carnage time, Horror Halloween Kills – O Terror Continuo And the epic of science fiction Danube, All premiere in theaters in October, and predicts a strong 2022.

“It’s not easy, but it’s not the end of the world,” said Rich Dodridge, who runs warehouse cinemas in Maryland, USA, and serves as chairman of the Independent Film Alliance. “This is the light at the end of the tunnel.”