July 25, 2021

Facebook’s first Oculus advertising partner is already retreating

The description for the article, entitled Facebook's first Oculus advertising partner, is already back

Photo: Justin Sullivan (Getty Images)

Mark Zuckerberg Current search This week hit a dilemma to turn every Facebook property into an advertising complex real estate The only virtual reality game publicly presented on board VR’s eye ads (Exactly) retreated.

First, Facebook took off To test The first iteration of VR commercials in Plaston, $ 10 multiplayer title for Oculus Quest Rich VR Game Publisher Resolution game. The idea of ​​having to stumble with VR ads in a game is not enough, but it is true that players are going to stumble in a game Already paid That was enough to set some players on edge. As soon as Facebook is finished Announced Its plans to explode Plaston’s users with ads, Game page Oculus throbbed with a star in the store Reviews.

“If we were right in the ads we would play some of the thousands of free games supported by the ads instead of buying what we consider to be a premium product. Remove the ads or give us a refund, ”one reviewer wrote.

“Why on earth am I going to see ads for a game, I paid the full price I was asking for in a headset.”Asked another. “Are they really built for the money they need to extort every penny from us?

Within a week of these reviews starting to pour in, Plaston withdrew. “After listening to Blair’s comments, we realize that Plaston is not the best for this type of advertising test. Therefore, we no longer plan to carry out the test, ”the company wrote Twitter thread Released Monday afternoon. About three hours later, the company Added It Done Oculus plans to release a “temporary test” of VR ads in one of its games – a free downloadable fishing title In the trunk!.

We do not yet know what the ads will look like in the Oculus environment, and how many of those ads will be Privacy Shit Show As Facebook’s numerous other advertising products. A Website That Facebook posted the announcement The first VR ad tests, the company promised to provide only minimal data from any ads aired on the Oculus operating system; For example, measurements such as whether you clicked on an ad or wanted to close it. The post guarantees that any device data such as your movements, any audio that your mic picks up, or your height, weight and gender data that you provide will not be used for advertising purposes. Do you really believe what Facebook is saying Until you.