February 2, 2023

Justin Bieber blasts H&M collection and says the brand used his image without permission: “Trash”; The company manifests and announces the measure

Is the partnership over? This Tuesday (20), the Swedish retail chain H&M announced that it had removed from the market a collection with images and words Justin Beiberafter the artist publicly stated that the products were “trash” and that he did not agree to sell them.

“As with all other licensed products and partnerships, H&M has followed appropriate approval procedures. However, out of respect for the collaboration and Justin Bieber, we have removed the apparel from our stores and website.”A spokesman for the multinational told AFP. The company has been working with the singer for years, to resell products related to his name or touring.

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On Monday (19), the translator of “Peaches” made a controversial statement in Stories, disapproving of the goods sold by the network and encouraging his followers not to buy them. “The H&M products they made for me are rubbish and I did not approve of them. Do not buy.”wrote at that time. 🇧🇷Everything was done without my permission or consent, I wouldn’t buy it if I were you.” He completed.

Justin Bieber has criticized products marketed by H&M (Image: Instagram/Reproduction)

According to Page Six, at the start of the week, the fashion store’s website was only offering an ecobag with a picture of the Canadian. However, fans have posted on social networks some hoodies, T-shirts and cellphone cases with references to him and his recent tour, which have been marketed by the brand. H&M also spoke to the Daily News portal, claiming that it “followed appropriate approval procedures.”

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