Los Angeles 10/17/2022 –
Since 1981, GUESS has had a unique vision of ‘American style’ and a vast archive of design and photography.
Nicolai Marciano brought in photographer Eli Russell Linnetts to refresh GUESS USA, a subsidiary brand of California-based GUESS. Created by Nicolai Marciano, the clothing collection reinvents and illuminates the American Western aesthetic. Photography was directed by Linnettes, whose vision was infused with an intrinsically American energy and attitude.
Beginning in fall 2022, the collection is distributed exclusively through GUESS USA’s global partnership, Slam Jam, serving select retailers worldwide.
“Inspired by the American iconography of early GUESS campaigns, the collection is filled with pieces you’d find in artisanal roadside boutiques across America. Worn leathers, faded jeans, sun-bleached leathers, and paint-cracked hardware.” — Nikolai Martian
This synergistic partnership creates a superior package that taps into GUESS USA’s rich portfolio. Inspired by exclusive pieces found in the GUESS atelier designed in the 80s, 90s and 2000s, none of these pieces have ever been produced.
From its first marketing campaigns, GUESS has championed the medium of photography, pioneering a new advertising and branding approach. Sometimes featuring no clothing at all, iconic advertisements sold a lifestyle and the American dream, a major theme also found in the work of Eli Russell Linnetts.
“GUESS always uses photography to tell amazing stories, stories that sell clothes, but with an exciting attitude and energy.” — Eli Russell Linnetts
Working with others who share their vision of the American way is essential to GUESS. All photographs were personally executed by Eli Russell Linnetts, who lends his trained eye to document the brand’s FA22 campaign.
Building on Eli Russell Linnetts vision for a great visual reinvention of the GUESS photo archive, Nicolai Marciano, Linnetts and Slam Jam define a new generation of sensuality and boundary-pushing attitude.
About GUESS, Inc.
Founded in 1981, GUESS began as a denim company and has successfully grown into a global lifestyle brand. GUESS, Inc. Develops, markets, distributes and licenses a lifestyle collection of contemporary apparel, jeans, bags, watches, eyewear, footwear and other related consumer products. GUESS products are distributed through GUESS branded stores, as well as through fine department and specialty stores worldwide. As of July 30, 2022, the company directly operated 1,064 retail stores in the US, Europe and Asia. The company’s partnerships and distributors operate an additional 567 retail stores worldwide. As of July 30, 2022, the company, its partners and distributors operate in approximately 100 countries. For more information about the company, visit www.guess.com.
The original language text of this notice is the official authorized version. Translations are provided for convenience only and must refer to the text in the original language, which is the only version of the text that has legal effect.
Source: Business Wire
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